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Marketingová komunikace firmy COOLAGENT
Ludvová, Daniela
The bachelor thesis deals with the marketing communication tools of COOLAGENT, a company that specializes in selling its services. The main goal is to propose suitable changes in its marketing communication to increase awareness of the company and attract more new clients who will use its services. The practical part introduces the company COOLAGENT, analyzes its current marketing communication, external environment, and identifies target groups. Based on a quantitative questionnaire survey, recommendations for improving the marketing communication of language courses are suggested. The key recommendations include improving the website since respondents prefer a more sophisticated and modern design when choosing an agency and proposing the use of influencer marketing to increase awareness.
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Analysis of Language Courses for German Speaking Students
Vlášková, Jana ; Šebesta, Karel (advisor) ; Pierścieniak, Piotr Paweł (referee)
8 Abstract This master thesis deals with actual form of Czech courses for German speaking people and it is especially focused on the company courses. Theoretical part describes communication in companies between Czech and German employees and principles of adult education with taking specific features of company surroundings into consideration. In practical part, the courses organisation in selected company and in several language schools is investigated. Further, specific form of courses is described by the lectors and students evaluation. The aim of the thesis is to characterize organisation and implementation of Czech language courses for German speaking people and to define the typical features of these courses. Key words Czech courses for foreigners, Czech for German speaking people, company courses, adult education, teaching organisation and implementation
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Specifics of the education of ethnic minorities form the former Soviet Union in the Czech Republic.
Remková, Jana ; Felcmanová, Lenka (advisor) ; Valešová Malecová, Barbara (referee)
This theses focuses on the issue of study of foreigners from formal Soviet Union in the Czech Republic. The goal of this work is to analyse and evaluate steps on the student's journey from initial idea to study in the Czech Republic, through main obstacles that need to be overcome in the process to basic requirements and necessities that need to be fulfilled. These issues were analyzed in eight connected chapters, six theoretical and two practical. Results of the practical part uncover the most problematic areas a foreign student encounters during the study at the college in the Czech Republic. The paper also includes suggested solutions to these problems.
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Teaching grammar in specific forms of education (in-company courses - adult learners).
Pohořálková, Pavla ; Mothejzíková, Jarmila (advisor) ; Gráf, Tomáš (referee)
The diploma thesis focuses on teaching grammar in the context of in-company language courses. What needs to be taken into consideration are both the psychological aspects of adult learners and the sociological characteristics of a typical course participant, their position of a client which is connected to high expectations of the service provided - language tuition. The role of the teacher in an in-company course is much less authoritative than in a traditional course and teachers become rather partners or coaches for the learners. The pedagogical research conducted among 172 Czech in-company learners with the help of an electronic questionnaire shows that the main aim of in-company students is to be able to communicate efficiently in real-life situations from their private and working lives. It is the role of the teacher, or the coursebook author, to choose which grammar structures are necessary to succeed in the respective situations. Therefore, the most suitable method for teaching grammar in the context of in-company courses is the Engage, Study, Activate method combined with the eclectic method.
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Language Courses of the French Institute of Prague.
KRATOCHVÍLOVÁ, Eliška
The theme of my work are language courses of French Institute in Prague from 1992 to 2011. Their methods, formulation and marketing. The first part is theoretical and is divided into three chapters. The first chapter introduces the French Institute in Prague and there is summary of its history, organization and language courses. The second chapter is devoted to each French alliances in the Czech Republic and their history, organization and description of courses. The third chapter deals with the theory of marketing communications. In the second part I compare language courses of French Institute and the French Alliances in the Czech Republic in terms of the courses, the number of teachers and students, course prices and marketing communications. Finally, I evaluate the results of comparison and provides possible improvements to individual organizations.
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Online marketing of the Language centre Laurus
Paulovičová, Marika ; Stříteský, Václav (advisor) ; Pešek, Ondřej (referee)
This master's thesis deals with online marketing of the Language centre Laurus. The main objectives of this work are the assessment of the current state of online marketing of the Language centre Laurus, evaluation of the effectiveness of used communication channels, and recommendations leading to higher commercial success of the web pages. The theoretical part consists of three blocks. The first chapter is devoted to web sites, information architecture, usability and accessibility. The next chapter introduces the possibility of building traffic on web pages, and the third part consists of analysis of the competition. The following chapter includes methodology in which the used tools and procedures of the analysis are introduced. The practical part of the thesis includes introduction and analysis of the online marketing activities of the Language centre Laurus in that is the central part composed of the PPC advertising, SEO analysis and user testing of the web pages. The conclusion of the practical part includes the evaluation of the online marketing activities of the Language centre Laurus and recommendations for further procedures in the field of online marketing activities of the centre.
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Adaptation of Marketing Strategy of the Callan School in the Czech Republic.
Zhuravlova, Milena ; Halík, Jaroslav (advisor) ; Luzanová, Marianna (referee)
This thesis deals with the characteristics of teaching method of the Callan School and the possibility of its adaptation in the Czech Republic. The research work is carried out using standardized research methods: PEST analysis of the environment in the Czech Republic in relation to organizing language courses; research of mentality of inhabitants of the Czech Republic and their relationship to education and teaching of foreign languages; SWOT analysis and description of the Callan and the other methods. The main contribution of the thesis is to evaluate the possibility of adaptation of new methods in the Czech Republic with regard to local customs and possibilities of population. The thesis also contains description and philosophy of the Callan method for familiarizing readers with its essential features.
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